With satisfied customers and world-class products, the new CEO of JLT Mobile Computers - recruited from a top job in Silicon Valley - would seem to be coming to a company where everything is already in place.
"Yes, the long-term opportunities are really good. I want to fine-tune them with a more aggressive marketing and an even greater focus on quality!"
Per Holmberg took up his appointment in the middle of the summer. He has now had time to acquaint himself with the company, its coworkers and customers. The image is thoroughly positive, but he would like to take in a little more 'Silicon Valley culture' into JLT Mobile Computers:
"Over there one naturally sees the whole world as the market. It’s an attitude where one wants to change and influence the technology and economical development, contribute with something to be proud of.
“Here there are highly competent coworkers, know-how and world-class products, so the prerequisites are perfect! But to conquer the world we must communicate better and more clearly. Sometimes you have to raise your voice. We can be bolder while still retaining a modest attitude."
Efficiency and safety
JLT Mobile Computers where early in the market with mobile computer solutions for extreme environments. The demand keeps growing driven by increased requirements on efficiency, safety and the environment - combined with the rapid development in mobile data communication technologies.
“Sure, the economic environment is tough right now, but I see JLT being well positioned for future growth. We have a more diversified customer base than before, we’re present at more geographical markets and we have a number of the right products.”
“Our focus right now is to strengthen our sales and marketing effort, and to continue to build on our quality promise, in all aspects of the solution. This will make our offering even stronger.”
“We’re also strengthening our partner network, so that we together with distributors, value added resellers, system integrators and technical consultants offer complete solutions to our customers”
Inside most important
It is not only quality-wise that JLT Mobile Computers have created for themselves a world-leading position. By being early on the market the company has taken a respectable share of the market.
"There are already 60,000 mobile computers in operation over the whole world. All of them are manufactured in Sweden. And the market continues to grow. We will take our due share. What speaks in our favour is above all the unique know-how and technological lead that exists in the company. I have already heard customers testify that they use the JLT computers because they always work. Now we must ensure that even more get to know about this, by increasing both the tempo and clarity of our marketing communication.
For further information contact: Per Holmberg
JLT Mobile Computers develop and market mobile PCs for professional users in international applications. The computers have an extremely high reliability even in the most demanding environments, such as transport, warehousing/logistics, forestry, mining, military and emergency services.
Manufacturing and sales are carried out via partners, who add value to the product and are therefore a fundamental factor in the success of the business.
JLT Mobile Computers shares are traded on the Swedish First North market.